Keywords are important because everything in google ads starts with them. Choose the best keywords for your PPC- Advertising.
You can use several online tools to find the best keywords for your advertising such as :
After finding the right keywords to get high rankings at low cost, You need to have :
These parameters can help you to have a high Quality Score.
You need to dictate your keywords into related clusters Because search queries have so much variance. This work enabling you to create more relevant, Quality Score-friendly ad groups, text ads and landing pages. For doing this you should have a tree structure .
If you want to have a high QS , Your text should be relevant to the keyword.This work can determine where your ad appears and your cost per click.
Your keywords should appear in your ad. The term the user searches on will appear in bold font in your ad, so using the keyword more than once will really make your ad “light up”
In google ads management you can tell Google how restrictive your ads against relevant search queries
There are four keyword match types:
Broad match is one of the four keyword matching options that help control how closely the keyword needs to match a person’s search term in order for your ad to appear. You can choose one or more matching options for a keyword, and broad match will be used by default if you don’t specify a particular matching option.
Google recently introduced a new Ads feature that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match. With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword.
Phrase match lets a keyword trigger your ad to show only when someone searches for your exact keyword phrase, or close variations of your exact keyword phrase, with potentially other words before or after that phrase. Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents.
This type is a keyword match type available to advertisers using Google Ads and Bing Ads. Exact match keywords allow you to reach prospects searching only for the specific keyword you’re bidding on or close variants of that keyword.
If you want select the Broad match you should be ready for the maximum number of impressions and clicks. But in match type you can have an experience of traffic will be more relevant and more qualified.