Google adwords checklist

This Google Adwords checklist is suitable for you if you want to set up online advertising with Google Adwords .

This Googlw Adwords checklist can help you to set your first campaign in Google Adwords. And you can use it for understanding all parts of Google Adwords.
Also this article is helpful for you to find new customers with Google Adword.

Basic Google Adwords checklist

  • Campaign

A set up Ad groups (Budget , Language , Location and more) is a campaign.

You can use a campaign to organize categories of products or services that you offer . Furthermore This allows you to have one or many ad campaigns running into your Adwords account .

In each campaign you can have one or more ad group

In addition You can create separate ads campaign to run ads in different location and different budget.

  • Ad group

An add group contain one or more Ads. Organize your ads by a common theme with using ad groups.

  • Keywords

These are so important to set up a Campaign with Google Adwords. Keywords are phrases or words that people search them in Google search which tigger your ad to appear. You should pick up a list of keywords that they are related to your business.

Use unique keywords in syntax and match type in each ad group.


Google adwords checklist

  • Bid

This is the maximum amount you’re just willing to pay when someone clicks on your ad. You should make sure that your Cost-Per-Click on keywords isn`t too high

  • Quality Score

You can decrease your bid cost with a good quality score and improve you ad rank in search results. This can tell you how your keywords are relevant to your ad and to your landing page.

  • Ad rank

It is determined using your bid, your Quality Score and other factors. You can use this to determine where will show up your ad.

  • Average Cost-Per-Click (CPC)

The average cost per click in Google Adwords during the time your ad is ON.

  • Impression

It is the number of time that your ad appear on Google Search.

  • Clickthrough rate (CTR)

CTR=clicks ÷ impressions

  • Conversion

This can help you to know that what happens after a customer click on you ad.




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