When you start advertising in Google Ads you should select the best Google Ads campaign type. Google Ads campaign type is depends on your advertising goals.
Where your customers will be able to see your ads is depends on your campaign type.
If you want to show your ads when someone searches with your related keywords , use this campaign type.
In this Google Ads campaign type your ads can be show on :
Ad format will be :
By this campaign type Google ads appear near Google search results and other Google sites when searching relevant ads keyword. The goal of this type of Google ads campaign is on getting people to take action such as clicking your ads or calling your business. Your ads will be show to people who are actively seeking out information.
If you want your ads to appear near Google search results, or you want to reach customers searching for your specific product or services really this Campaign type is a good option for you.
Available features in Search Network only
Unavailable features in this type of Campaign:
Google display Network can place business text ads in the search results and can display ads on a huge Network of sites across internet.
You can use interesting ad format to engage users such as :
Responsive ads: (Enter your ad text , then add your images and logo)
Uploaded images ad: (Upload your ads as images in different sizes)
Engagement ads (Run interesting images and videos as on Youtube and display network)
Gmail ads : (You can use top tabs of People’s inbox to show your expandable ads)
Your Ads will be show
You`re ads will be show , when peoples searching for special services or product and you`re ads will be in front of people before they start searching for them.
By Google display Network Remind people of what their interest.
Note: Pay attention when you set up a Display Network campaign , Because any changes in this type of Google ads campaign type can be take 12-24 hours to display.
If you are an e-commerce company or a retailer , for promote your online shopping and boots traffic to your website or local store we offer you to use Shopping google ads campaign type.
Google Merchant center in shopping campaign is where the magic happens. Your products data is live in this. This is an special format that google required of your products list. This list can describe your products. Some key attributes of your product data feed list are:
ID: Your product Id that should be unique
Title: It’s your product’s name.the description of your products that will be shown when your ad is clicked .
Product category: You should choose from Google’s predefined categories
Product type: Define it by yourself
Link to item’s page on your website
Is it available or no
Your users can get a strong sense of the products you`re selling by use this Google ads campaign type.
How can Shopping campaign type can help you?
Your existing Merchant center product data will be use to decide how and where to show your ads instead of keywords in Shopping ad. Products shopping ads and showcase shopping ads are two types of shopping ads that you can advertise your store and your products in this type of Google Ads campaign type
You can use this Google ads campaign type to show video ads on Youtube and across the google display network.
Video ad formats include:
Positive points of video campaign:
Universal app campaign can help you to promote your apps across Google’s largest properties including search google play , Youtube and the google display network.
In this type of google ads campaign you don`t need to design individual ads, Instead Google can use your ad test ideas and assets from your app`s store listing to design a variety of ads.
To set up a universal App campaign you need to :
Be sure that google will performing the best ad for you.