Google Ads campaign type

When you start advertising in Google Ads you should select the best Google Ads campaign type. Google Ads campaign type is depends on your advertising goals.

Where your customers will be able to see your ads is depends on your campaign type.

Several Google Ads campaign type:

  1. Search Network with Display Select
  2. Search Network only
  3. Display Network only
  4. Shopping
  5. Video
  6. Universal app

Search Network with Display Select

If you want to show your ads when someone searches with your related keywords , use this campaign type.

In this Google Ads campaign type your ads can be show on :

Ad format will be :

  • Text ads*
  • Image ads
  • Display ad builder ads
  • App / digital content ads

Trgetting :

  • Keywords
  • Placements
  • Remarketing lists for search only
  • Site category options


  • Manual and automated bidding
  • for the Search Network.
  • Automated bidding for the
  • Display Network

Search Network only

By this campaign type Google ads appear near Google search results and other Google sites when searching relevant ads keyword. The goal of this type of Google ads campaign is on getting people to take action such as clicking your ads or calling your business. Your ads will be show to people who are actively seeking out information.

If you want your ads to appear near Google search results, or you want to reach customers searching for your specific product or services really this Campaign type is a good option for you.

Available features in Search Network only

  • Basic location targeting
  • Basic bidding and budget settings
  • Common ad extensions to include a phone number, URL, location, or social link
  • Language targeting

Unavailable features in this type of Campaign:

  • Advanced social and experimental settings
  • Ad scheduling and ad delivery method options
  • Advanced location options
  • Mobile app extensions
  • Advanced keyword matching
  • IP exclusions
  • Dynamic tracking URLs
  • Remarketing lists for Search ads

Google Display Network

Google display Network can place business text ads in the search results and can display ads on a huge Network of sites across internet.

You can use interesting ad format to engage users such as :

Responsive ads: (Enter your ad text , then add your images and logo)

Uploaded images ad: (Upload your ads as images in different sizes)

Engagement ads (Run interesting images and videos as on Youtube and display network)

Gmail ads : (You can use top tabs of People’s inbox to show your expandable ads)

Your Ads will be show

You`re ads will be show , when peoples searching for special services or product and you`re ads will be in front of people before they start searching for them.

By Google display Network Remind people of what their interest.

Note: Pay attention when you set up a Display Network campaign , Because any changes in this type of Google ads campaign type can be take 12-24 hours to display.


If you are an e-commerce company or a retailer , for promote your online shopping and boots traffic to your website or local store we offer you to use Shopping google ads campaign type.

Send to Google your products data with Merchant center , and create a shopping campaign in Google Ads .

Merchant center:

Google Merchant center in shopping campaign is where the magic happens. Your products data is live in this. This is an special format that google required of your products list. This list can describe your products. Some key attributes of your product data feed list are:

ID: Your product Id that should be unique

Title: It’s your product’s name.the description of your products that will be shown when your ad is clicked .

Product category: You should choose from Google’s predefined categories

Product type: Define it by yourself

Link to item’s page on your website

Is it available or no


Sale price

Your users can get a strong sense of the products you`re selling by use this Google ads campaign type.

How can Shopping campaign type can help you?

  • It can boost your website traffic and you can increase your (CTR) by this.
  • Better qualified leads
  • Easy retail-centric campaign management
  • Broader presence
  • Powerful reporting and competitive data

Your existing Merchant center product data will be use to decide how and where to show your ads instead of keywords in Shopping ad. Products shopping ads and showcase shopping ads are two types of shopping ads that you can advertise your store and your products in this type of Google Ads campaign type

Your ads will be show on :

  • Google Shopping (in select countries)
  • Next to search results and separate from text ads in Google search
  • Google Search Partner websites, including YouTube and Image Search in some countries (if your campaign is set to include search partners)
    and at the same time as text ads

Video campaign type

You can use this Google ads campaign type to show video ads on Youtube and across the google display network.

Video ad formats include:

  • TrueView in-stream ads: run before, during, or after other videos on YouTube or across Display Network sites, games, or apps. Viewer after 5 second has an option to skip the ad
  • TrueView video discovery ads: These ads are only available on mobile and tablet.
  • bumper ads: Only appear on YouTube. The video will play on its YouTube watch or channel page when a viewer clicks the thumbnail for your ad.
  • Bumper ads: Are a short video ad format.Bumper ads are just 6 seconds or less, and viewers can’t skip the ad

Positive points of video campaign:

  • Simple set up and managing
  • you can use videos on your own youtube account
  • It is similar to other Ads campaign
  • You can check your ads performance

Universal App campaigns

Universal app campaign can help you to promote your apps across Google’s largest properties including search google play , Youtube and the google display network.

In this type of google ads campaign you don`t need to design individual ads, Instead Google can use your ad test ideas and assets from your app`s store listing to design a variety of ads.

To set up a universal App campaign you need to :

  • Provide some text
  • Starting bid and budget
  • Tell google about your ad language
  • Set your app location

Be sure that google will performing the best ad for you.

Where your ads will be show in this Google Ads campaign type?

  • Google Search
  • Google search partner
  • Google Play search results
  • Google Play related apps section: “You might also like” and “Related to this app”
  • Google Play home page: “Suggested for you”
  • Relevant pages or content on YouTube.
  • Gmail
  • Other apps
  • Mobile websites of news sites, blogs, and other sites across the Internet



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