campaign in google adwords

After you set your Ads account you have two levels. One of them is campaign and the other is ad groups. The first is in higher level and the second corresponds to lower level. Consider that campaigns are responsible for larger categories and ad groups are more specified. Each campaign encompass several ad groups.

In our previous discussions we talked about online advertising using Google Ads to boost your business. We talked about how to benefit from Google Ads and important factors including in it with details. Now, we want to write about how to create a campaign for your Google Ads.

At first, let us start with the definition of campaign. A campaign is considered as a series of relevant and dependent ad groups that help you arrange and form your services and products classes (categories). Each business owner has a specific aim for which they create a campaign such as web traffic or sales increase. So, the focus of a campaign is to help you reach what you want. We must mention that if you want to have ads in your account you have to have at least one campaign.

Here, we want to help you increase your information on how you can have the campaigns for your business.

Different campaign types

Well, if you want to advertise with Google Ads , you need to specify your campaign type. Here, we just mention the different types. You can find more information about them in our other articles.

are different kinds of campaigns you can have. If you do not know which one is suitable for your business, you can just contact us. We will completely explain which ones are the best for you. As a matter of fact, we will consider all the aspects of your business and then we will suggest you the best type.

It is important to note that your campaign types specify how and where you clients can see your advertisements. So, be smart in choosing them. It can affect all your business profits.

After that you need to set your budget.

Controlling the money you spend

Well, it is important to consider how much you spend while using Google Ads . Do not worry about that. We are here to help you.

Ok, let us start with this. You have to control your daily budget and your bids. But, what are these two?

Daily budget: the amount of money you want to spend each day for your campaigns is called daily budget.

Bid: the amount of money you want to spend for your keywords. That is when a searcher searches the keyword and clicks on your ad.

Then, according to your goals, you should choose different bidding and daily budget for different campaigns.

After you decided about these, there are some steps to create the campaigns for your Google Ads . In order to do that you just need to follow some steps.

Steps for creating campaigns

In the following we are discussing about the instruction of creating campaigns step by step. So, you can just do them and create your own campaigns.

  • First of all, you have to have an Ads account. So, sign in to it.
  • Then, you need to click on “Create your first campaign”.
  • To add more campaigns you can click “+ Campaign” button.
  • After that, from the drop-down menu you can find the type of campaigns you want to have. Here, we can say that most of the advertisers choose Search network with display select”. So we suggest you choose this one for beginning and after that use other types. Of course you can only choose Search network. In fact, it is up to you. You may lie other types. DO not worry about it. Because we are always here to help you. We can give you useful suggestions to choose the best campaigns for your business. Just in that way you can benefit from advertising with Google Ads.
  • In the next step, you have to choose a name for your campaign. To do that, go in campaign setting and give it a proper name.
  • Then, choose your locations, languages, bid strategy, budget, and as extensions. They are all in campaign setting. In the following we will talk a bit more about these settings.
  • After you did all the steps, just click “Save and continue”.

Now, we should add that you can edit your campaigns setting whenever you want.

If you want to change the type of your campaigns you can just go through drop-down menu. Then, go to “Type”. After that, you can choose other subtypes. As a matter of fact, subtype depends on the type of your campaigns.

Campaign settings

As we mentioned above, during making your campaigns for Google Ads, you have to choose your locations and so on. Here, we explain more about some of them.

Campaign name

The first setting is campaign name. For that you’d better choose a name that you can find easily in your account. Note that, your customers can not see your campaigns names.

Languages and locations

When you choose your locations, the people in that regions are the target of your advertisements. In addition, the searchers who use your selected language as their browsers language are in your target. So, it is a good idea to choose the proper language.

In other articles we talked about biding and budget and other settings.

Ad extensions

This is for giving more information about your ads. As an example, you can add the link to the pages on your website, your location or even your phone numbers.

If you need any further information about Google Ads and Google partner work feel free to contact us.

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